This is the website on the World's Biggest Marketing Scandal and Corporate Abuse in contemporary history which provoked world consumers to heed and rally behind the call for Global Solidarity of Consumers versus Corporate Abuses & Exploitation of Consumers in Third World countries.

profile - about the organization

vic del fierroConsumer protection in the Philippines is nearly a myth for decades.

The earliest consumerist included the late Polly Cayetano and a few other names. The enactment of the Consumers Code of the Philippines in 1992 was the dawn of active consumerism in the country. The law is actually a toothless doctrine of consumer protection with hardly enough implementation guidelines. Nevertheless, that year marked the birth of the Coalition 349, otherwise known as Coalition for Consumer protection & Welfare, Inc.

Today, Coalition for Consumer Protection & Welfare is the Philippines' biggest dynamic consumer organizations and the only one recognized in the international consumers movement, which includes 115 countries in the UK based Consumers International (CI).

articles - written documents

bulletPop goes the Cola

bulletASIAWEEK

pop goes the colaIn the Philippines, to be "349ed" has become a generic term for being duped. How this came to be is a story of a hugely successful soft drink promotion that turned into an unprecedented marketing disaster.

bulletPepsi Promotion Fizzles

bulletLOS ANGELES TIMES

Pepsi Promotion Fizzles: A mix-up over winning numbers in a Pepsi promotion has left thousands of customers with a bad taste. The flap began last week when Pepsi announced 349 as the winner in its "Number Fever" promotion. Thousands of customers holding bottle caps with the number thought they would share in $38,000 in prize money.

news - latest updates

bullet‘349’ consumer activist cleared in libel case filed by Pepsi

bulletPHILIPPINE DAILY INQUIRER

MANILA, Philippines -- The man who has waged a longstanding battle against soft drink giant Pepsi Cola over the 349 "Number Fever" fiasco of 1992 was acquitted of libel on Thursday, more than 12 years after the case was filed.

bulletIG Noble Prize Winner - Pepsi Cola Company of the Philippines

bulletINDIAN NEWS

The Pepsi-Cola Company of the Phillipines, suppliers of sugary hopes and dreams, for sponsoring a contest to create a millionaire, and then announcing the wrong winning number, thereby inciting and uniting 800,000 riotously expectant winners, and bringing many warring factions together for the first time in their nation’s history.

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media - view photo and video gallery

bulletPepsi Number Fever Fiasco 349

The Pepsi 349 case is the showcase of how justice is dispensed in the Philippine judiciary system. With all the flaws and infirmities publicly exposed. We shall overcome and finally achieve the 349 dream emancipation from poverty of thousands of Pepsi 349 victims who remained on course with us for 18 years.

marketing books - books featuring pepsi 349 promotion

bulletInternational Marketing Blunders

bulletMICHAEL WHITE

international marketing blundersIn 1994, as the issue seemed to be winding down somewhat, the 349 case hit the headlines again. When proceedings against Pepsi were suspended after Pepsi claimed that a fair trial wasn't possible...

bulletInternational Marketing

bulletR. SRINIVASAN

international marketingIn the Philippines, a Pepsi bottler ran a promotional campaign in May 1992, which offered One Million Pesos as grand prize to holders of bottle caps with number 349 printed on them. According to Pepsi, there was a computer error, which created more than 500,000 caps with the winning number.

blogs - about pepsi 349

bulletWho Approved That? 7 Food Promotions Gone Horribly Wrong

bulletMARIO MARSICANO

mario marsicanoEveryone’s a Pepsi winner in the Philippines

This is an honest mistake, but it’s still pretty interesting. In 1992, Pepsi offered 1 million pesos to anyone finding a bottlecap with 349 printed on it. The problem…half a million bottlecaps got printed with 349, which would have cost 18 billion dollars.

bulletPepsi's 349 Fiasco

bulletJUST LOOKING: LUKE FRANCL'S WEBLOG

I was browsing old Ig Noble awards for kicks tonight, and I came across one that just takes the cake. It was the 1993 Peace Ig Noble, awarded to Pepsi Cola of the Philippines for their "Number Fever" promotion, which ended in disaster.

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