ARTICLES | written documents about Pepsi 349

WORLD

bulletMarketing Stunt Gone Wrong

bulletThe Representative

A Marketing Stunt Promised Philippine Soda Drinkers a chance at a Million Pesos. But an error at a bottling plant led to 600,000 winners-and to lawsuits, rioting, and even deaths.

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bulletHow a Pepsi Marketing Scheme Went Wrong—Very Wrong

bulletNewser

Talk about a promotional stunt gone wrong: Pepsi ran a bottle-cap lottery in the Philippines back in the 1990s that turned into such a nightmare that riots broke out, lawsuits were filed, and five people got killed. Now Bloomberg looks back on "perhaps the deadliest marketing disaster in history."

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bulletThe 90s Pepsi Contest That Turned Deadly

bulletBangboxonline

In the 1990s, a Pepsi marketing stunt promised soda drinkers in the Philippines a chance at getting rich. But an error in the campaign led thousands of people to think they had won—triggering rioting, lawsuits and even deaths.

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bulletPepsi's Deadly "Number Fever" Campaign

bulletBOINGBOING.NET webCLICK HERE TO READ FULL ARTICLE

bulletHow a Pepsi Prize Promotion Ended in Riots and Death

bulletWHATSUPAMERICAS.COM webCLICK HERE TO READ FULL ARTICLE

bulletHow a Pepsi Prize Promotion Ended in Riots and Death

bulletMARKET INSIDER webCLICK HERE TO READ FULL ARTICLE

bulletHow a Pepsi Prize Promotion Ended in Riots and Death

bulletCENTRAL CHARTS webCLICK HERE TO READ FULL ARTICLE

bulletHow a Pepsi Prize Promotion Ended in Riots and Death

bulletSEARCHBEAT.COM webCLICK HERE TO READ FULL ARTICLE

bulletHow a Pepsi Prize Promotion Ended in Riots and Death

bulletBLOOMBERG QUICKTAKE webCLICK HERE TO READ FULL ARTICLE

bulletHow a Pepsi Prize Promotion Ended in Riots and Death

bulletNEWS CHAIN webCLICK HERE TO READ FULL ARTICLE

bulletHow a Pepsi Prize Promotion Ended in Riots and Death

bulletMODERN GHANA webCLICK HERE TO READ FULL ARTICLE

bulletHow a Pepsi Prize Promotion Ended in Riots and Death

bulletFLIPBOARD webCLICK HERE TO READ FULL ARTICLE

bulletHow a Pepsi Prize Promotion Ended in Riots and Death

bulletNEWSBREAK webCLICK HERE TO READ FULL ARTICLE

bulletHow a Pepsi Prize Promotion Ended in Riots and Death

bulletNEWS SCIENCE webCLICK HERE TO READ FULL ARTICLE

bulletHow a Pepsi Prize Promotion Ended in Riots and Death

bulletMBLIP webCLICK HERE TO READ FULL ARTICLE

bulletHow a Pepsi Prize Promotion Ended in Riots and Death

bulletJUST DIAL webCLICK HERE TO READ FULL ARTICLE

bulletHow a Pepsi Prize Promotion Ended in Riots and Death

bulletPHOTODOLLAR webCLICK HERE TO READ FULL ARTICLE

bulletHow a Pepsi Prize Promotion Ended in Riots and Death

bulletBILIBILI webCLICK HERE TO READ FULL ARTICLE

bulletHow a Pepsi Prize Promotion Ended in Riots and Death

bulletBLOOMBERG BUSINESSWEEK webCLICK HERE TO READ FULL ARTICLE

bulletPepsi intentó ganarse al mercado filipino con una promoción millonaria... el resultado fue un desastre

bulletEL Financiero Bloomberg webCLICK HERE TO READ FULL ARTICLE

bulletChien dich marketing cua Pepsi gan nam truoc:

bulletE Magazine webCLICK HERE TO READ FULL ARTICLE

bulletThe Pepsi Contest that Became a Deadly Fiasco

bulletCheap Calling Rates webCLICK HERE TO READ FULL ARTICLE

bulletPepsi intentó ganarse al mercado filipino con una promoción millonaria... el resultado fue un desastre

bulletTres Lineas webCLICK HERE TO READ FULL ARTICLE

bulletNumber Fever: The Pepsi Contest That Became a Deadly Fiasco

bulletNeatorama webCLICK HERE TO READ FULL ARTICLE

bulletNumber Fever: The Pepsi Contest That Became a Deadly Fiasco

bulletCXO Global Forum webCLICK HERE TO READ FULL ARTICLE

bulletNumber Fever: The Pepsi Contest That Became a Deadly Fiasco

bulletBLOOMBERG BUSINESSWEEK BY JEFF MAYSH

BloombergDecades ago, a marketing stunt promised Philippine soda drinkers a chance at a million pesos. But an error at a bottling plant led to 600,000 winners—and to lawsuits, rioting, and even deaths

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bulletUn Concorso A Premi Finito Malissimo

bulletIL POST ITALY

Alle 18 del 25 maggio 1992 un buon numero di filippini stava guardando in tv il quotidiano segmento in cui venivano annunciati i vincitori di un concorso indetto dalla Pepsi.

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bulletNumber fever: The Pepsi contest that became a deadly fiasco

bulletNEWS SUMMED UP

Pepsi was about to announce the winning number in a promotion that had gripped the Philippines’ 65 million people.

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bulletNumber fever: The Pepsi contest that became a deadly fiasco

bulletTHEED GENMARKETS

Decades ago, a marketing stunt promised Philippine soda drinkers a chance at a million pesos. But an error at a bottling plant led to 600,000 winners—and to lawsuits, rioting, and even deaths

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bulletWhat Was The Disastrous Pepsi Number Fever? How Did It Cost Pepsi A $20 Million Loss?

bulletOLATORERA.COM AFRICA

Pepsi Number Fever, also known as the 349 incident, was a disastrous promotion held by PepsiCo in the Philippines in 1992.

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bulletGila! Benarkah Demam Pepsi Pernah Sebabkan Kerusuhan Jalan dan Kematian di Filipina?

bulletSINTRA AGUSTINA

Artikel ini telah tayang di Tribuntravel.com dengan judul Gila! Benarkah Demam Pepsi Pernah Sebabkan Kerusuhan Jalan dan Kematian di Filipina?

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bulletPop goes the Cola

bulletASIAWEEK

pop goes the colaIn the Philippines, to be “349ed” has become a generic term for being duped. How this came to be a story of hugely successful soft drink promotion that turned into an unprecedented marketing disaster.

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bulletPepsi Promotion Fizzles

bulletLOS ANGELES TIMES

Pepsi Promotion Fizzles: A mix-up over winning numbers in a Pepsi promotion has left thousands of customers with a bad taste. The flap began last week when Pepsi announced 349 as the winner in its "Number Fever" promotion. Thousands of customers holding bottle caps with the number thought they would share in $38,000 in prize money.

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bulletSupreme Court Upholds Arrest Warrants on Pepsico Executives

bulletLOS ANGELES TIMES

The Philippine Supreme Court last week upheld arrest warrants on nine executives of a Manila subsidiary of Pepsico accused of refusing to pay more than 33,000 holders of winning bottle caps in a Pepsi promotion. The nine executives of Pepsi Cola Products Philippines face arrest on swindling charges after the Supreme Court denied their petition to reverse a lower court's order issued in May last year for their detention.

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bulletPepsi-Cola Uncaps A Lottery Nightmare - Bombings, Threats Follow Contest With Too Many Winners

bulletTHE SEATLE TIMES

MANILA, Philippines - Pepsi's advertisements, splashed for weeks all over Philippine newspapers, radio and TV, were hardly subtle: "Today, you could be a millionaire!". From her tin-roofed shack in one of Manila's more squalid slums, Victoria Angelo couldn't resist. The unemployed mother of five and her husband, Juanito, who pedals people about in his three-wheeled cab for about $4 a day, began drinking Pepsi with every meal and snack.

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bulletA Pepsi Giveaway, Gone Wrong; Repercussions, Some Deadly, Persist From '92 Promotion `Glitch'

bulletThe Washington Post

A bizarre twist in a Pepsi promotional campaign to make millionaires out of poor Filipinos has turned into a battle between tens of thousands of consumers and the American soft drink giant.

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bulletCourt Upholds Warrants For 9 Pepsi Executives

bulletORLANDO SENTINEL

MANILA — The Philippine Supreme Court Friday upheld arrest warrants on nine executives of a Manila subsidiary of PepsiCo accused of refusing to pay more than 33,000 holders of winning bottle caps in a Pepsi promotion. The nine executives of Pepsi Cola Products Philippines face arrest on swindling charges after the Supreme Court denied their petition to reverse a lower court's order issued in May last year for their detention.

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bulletCOMPANY NEWS: An Unlucky Number; Pepsi Caps the Damages On a Promotion Gone Flat

bulletTHE NEW YORK TIMES

MANILA, Aug. 17— A soft drink sales campaign meant to turn a few lucky Filipinos into peso millionaires has turned into a nightmare for the Pepsi-Cola Company. Eighteen months after beginning a promotional numbers game, Pepsi has spent about $11 million to settle thousands of claims from "winning" consumers and repair its shattered image here.

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bulletPepsi: 1, Activism: 0

bulletZ MAGAZINE ( WASHINGTON FREE PRESS )

Pepsi splashed ads for weeks across the Philippine newspapers, radio and TV: "Today you could be a millionaire." There was to be a specially marked bottle cap. The owner would win a million pesos, about $40,000. Families began drinking Pepsi with every meal and snack, praying for a fated bottle cap. Each night, they would circle the TV to hear what number, etched in the cap, meant freedom from want.

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bulletLawsuits and riots cap Pepsi Number Game fizzer

bulletFINANCIAL REVIEW
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bulletCourt clears Pepsi on promo fiasco

bulletJUST DRINKS ( ENGLAND )

The Philippine Supreme Court has cleared PepsiCo of any liability in a promotional fiasco that led to lawsuits and even riots 14 years ago. In the 1992 "Number Fever" sales campaign, local bottler Pepsi Cola Philippines offered prizes of up to PHP1m (US$18,800) for holders of bottle caps with winning numbers.

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bulletPoor David: No match against giant Goliath, Pepsi

bulletTHE FILIPINO EXPRESS

the filipino expressMy younger brother and I always had a sibling rivalry. We quarreled about everything. I always thought he followed the crowd while I went for the under-dog. He liked Coke. I like Pepsi. Not anymore.

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bulletPepsi NY execs meet with 349 head-on settlement

bulletTHE FILIPINO EXPRESS

Making no progress with their demands for payment of claims in Manila, the president of Coalition 349.Inc., a group of claimants in the controversial Pepsi Cola "instant millionaire" promotions, has flown to New York, where he was received twice this week by Pepsi executives at their headquarters in Purchase New York.

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bulletPepsiCo urged to pay court winners

bulletTHE FILIPINO REPORTER

the filipino expressThe president of a consumer coalition that sued PepsiCo over the "349" Pepsi Number Fever Promotion fiasco in 1992 has urged the top officials of the Purchase. NY based soft drink giant to honor a court ruling and settle the 12 year old corporate liability to thousands of Filipino consumers who won in the promo.

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bulletFilipino 349 class suit vs. PepsiCo to be filed this month

bulletASIAN JOURNAL

the filipino expressThe prospects are bright for an early strategic filing of a class suit against PepsiCo, the world's 50th largest corporation this month in New York.

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bullet$400-M class suit vs. PepsiCo filed here

bulletTHE FILIPINO REPORTER

the filipino expressA $400 million class-action suit against PepsiCo New York was filed last week with the United States District Court of Brooklyn, New York on behalf of Pepsi Number Fever promo fiasco in the Philippines in 1992.

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bulletFilipinos file class suit vs Pepsi in NY, seek $400-M

bulletPHILIPPINE MABUHAY NEWS

the filipino expressAbout 10,000 Filipinos consumers accused the soft drink giant Pepsico of "breach of contract" and moved to boycott its products here and in the US West Coast.

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bulletLaw suits and riots cap pepsi number game fizzer

bulletFINANCIAL REVIEW web
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bulletBlunder turns to anti-Pepsi fever as Filipinos demand their contest prizes

bulletLOS ANGELES TIMES/THE BALTIMORE SUN web
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bulletCOLUMN ONE : Bottle Cap Flap Riles the Masses : After a Pepsi promotion went awry, thousands of Filipinos mistakenly thought they were in the money. Now the firm is trying to cool off protests that have united rebels, generals and matrons.

bulletLOS ANGELES TIMES web
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bulletPepsi Loses Big in Philippine Sales Gamble

bulletREUTERS

A SOFT-DRINK sales campaign supposed to turn a few fortunate Filipinos into peso millionaires has turned into a public-relations nightmare for US giant Pepsi-Cola.

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bulletCOMPANY NEWS: An Unlucky Number; Pepsi Caps the Damages On a Promotion Gone Flat

bulletREUTERS

A soft drink sales campaign meant to turn a few lucky Filipinos into peso millionaires has turned into a nightmare for the Pepsi-Cola Company.

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bulletHow the Pepsi Syringe Hoax Fizzled (1993)

bulletPROVOKEMEDIA

The public relations industry is gener¬ally impressed with Pepsi-Cola's handling of one of the more bizarre crises of the past few years: a week¬long series of apparent hoaxes alleging the discovery of syringes and other foreign items in cans of Diet Pepsi.

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bulletPHILIPPINE SENATE PANEL CRITICIZES PEPSI CONTEST

bulletTHE ORLANDO SENTINEL

Philippine senate panel Friday accused the local subsidiary of soft drinks giant PepsiCo of gross negligence after a bottle top lottery ended in chaos.

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bulletFilipinos Revolt vs Pepsi

bulletFilipino Reporter

the filipino reporter

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bulletPepsiCO named in consumer fraud rap before Atty. Gen

bulletFilipino Reporter

the filipino reporter

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bulletNumber Nightmare

bulletTime Magazine

time magazine

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bulletUS Media picks up Pepsi Tanzan Fiasco

bulletExpress

Express

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bulletPepsi Cant Escape Backfired Philippine Promotion

bulletSaudi Distribution Co.

Saudi Distribution

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