BLOGS | about Pepsi349

bulletThe 90s Pepsi Contest That Turned Deadly

bulletREDDIT web
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bulletNumber Fever: o concurso da Pepsi que se tornou um dos maiores fiascos da história

bulletMDIG web
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bulletNumber Fever: The Pepsi Contest that became a Deadly Fiasco

bulletNEWS KNOWLEDIA web
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bulletNumber Fever: The Pepsi Contest That Became a Deadly Fiasco

bulletLONG FORM

Decades ago, a marketing stunt promised Philippine soda drinkers a chance at a million pesos. But an error at a bottling plant led to 600,000 winners—and to lawsuits, rioting, and even deaths.

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bulletThe Pepsi Contest That Became A Deadly Fiasco

bulletDIGGS EDITORS

Decades ago, a marketing stunt promised Philippine soda drinkers a chance at a million pesos. But an error at a bottling plant led to 600,000 winners — and to lawsuits, rioting and even deaths.

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bulletNumber Fever: The Pepsi Contest That Became a Deadly Fiasco

bulletNEATORAMA- MISS CELLANIA

In 1992, Pepsi-Cola was in a war with Coca-Cola over the Philippine soda market, and Pepsi was losing badly.

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bulletPepsi: 349 Scandal

bulletKHUSHI KHOKHAR

Pictures do some more justice than words. Have a look at these below-attested photos to know about Pepsi 349 scandal. I urge you all if you are a true marketing enthusiast to do this case study.

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bulletPepsi's Big Mistake & the Murder of Skylar Neese

bulletLet's Go To Court!

It was the early 90s, and Pepsi needed to make a name for itself in the Philippines. So they came up with a brilliant idea. They dubbed it Number Fever.

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bulletThe Pepsi Numbers Promotion – 1992

bulletThe CRASH BANG WALLOP Podcast

It’s 1992. It’s the Phillipines and PepsiCo have just made the biggest computer error since Newscorp bought MySpace.

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bulletThe Disastrous Consequences of the “Number Fever”

bulletMILAN POLACEK

It’s 1992, and Pepsi Philippines has launched a groundbreaking marketing campaign that’s taken the nation by storm. It’s a lottery-style competition that involves matching a ‘unique’ three-digit code, printed on the underside of Pepsi bottle caps, to the numbers

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bulletPepsi Philippines Sparks Deadly “Number Fever”

bulletThe Disastrous Consequences of the “Number Fever”

It’s 1992, and Pepsi Philippines has launched a groundbreaking marketing campaign that’s taken the nation by storm. It’s a lottery-style competition that involves matching a ‘unique’ three-digit code, printed on the underside of Pepsi bottle caps, to the numbers announced every night on the Channel 2 News program in Manila.

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bulletThat time Pepsi accidentally promised hundreds of thousands of People $40,000.00 Each

bulletKARL SMALLWOOD

During the never ceasing rivalry between Coke and Pepsi, each company has made some spectacularly bad marketing decisions to try and one up each other- from Coke’s baffling decision to spend $100 million to fill cans of their soda with water that smelled like farts to Pepsi somehow accidentally promising customers who bought enough of their soda a harrier jet.

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bulletAdvertising Cost Pepsi Lids Scandal

bulletAMILLIDIUS>

When Pepsi still lagged far behind Coca-Coa in the market of Southeast Asia namely in 1992, the company decided to launch a very attractive action in the Philippines

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bulletPepsi’s $32 Billion Typo Caused Deadly Riots

bulletSEAN KEMAN

How they accidentally made a promise they couldn’t keep Imagine working in the hot streets of Manila in the early 1990s. You are a butcher, slaving away in a loud, humid market for long hours.

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bulletThe Computer Error That Led to a Country Declaring War on Pepsi

bulletJAKE ROSSEN

On May 25, 1992, the Channel 2 News program in Manila, Philippines aired a segment that had been running since February of that year. Each night, the station alerted viewers to the day’s winning number in Pepsi’s Number Fever promotion.

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bulletPepsi And The Number Fever Campaign Disaster

bulletPHIL LIFE

In the early 90s, the beverage company Coca-Cola were significantly outselling their arch rival, Pepsi-Cola. Official records stated that the former held a 75 percent market share compared Pepsi-Cola who were just hanging on by a meagre 17 percent.

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bulletPepsi’s “Number Fever” in the Philippines caused street riots, deaths, and 14 years of lawsuit

bulletTIJANA RADESKA

It was supposed to be a marketing gimmick, not a fiasco. Due to low sales, Pepsi Cola Philippines Inc. came up with an idea called “Number Fever.” It was a game with few rules, based on luck and desire for instant wealth.

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bulletAsserting our Consumer Rights

bulletCIELITO F. HAPITO

Forty-five years ago, the last week of October was declared Consumer Protection Week, as a period for planning and enforcement of government action toward controlling fraudulent trade practices and unreasonable price increases.

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bulletEl día que Pepsi haría millonario a quien encontrara el 349… y el número estaba en 800 mil botellas

bulletMIGUEL JORGE

Era el año 1992 cuando el jefe del departamento de marketing de Pepsi se levanta con una gran idea. Se la traslada al resto de jefes en Pepsi-Cola Philippine Inc. y todos dan el visto bueno

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bulletRemember the Pepsi 349 Scandal in 1992?

bulletPILIPINAS ORG

Pepsi-Cola Products Philippines launched a promo called the “Number Fever” in 1992. It instantly became a hit. Basically, the promo works like a lotto.

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bulletOopsie Cola: The Pepsi 349 scandal

bulletTITWRENCH

Pepsi-Cola Philippines Inc. came up with an ingenious marketing plan called the “The Number Fever in 1992.

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bulletMarketing Disaster : Pepsi-Cola’s "Number Fever" Fiasco, Feb – May 1992 Marketing Lesson

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bulletWho Approved That? 7 Food Promotions Gone Horribly Wrong

bulletMARIO MARSICANO

Everyone’s a Pepsi winner in the Philippines

mario marsicanoThis is an honest mistake, but it’s still pretty interesting. In 1992, Pepsi offered 1 million pesos to anyone finding a bottlecap with 349 printed on it. The problem…half a million bottle caps got printed with 349, which would have cost 18 billion dollars.

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bulletDel Fierro vs. Pepsico International

bulletCASE LAW ACCESS PROJECT HARVARD LAW SCHOOL

Cases citing to this case ... Analysis More information about analysis fields ... States, scanned from the collection of the Harvard Law School Library. ... Vicente DEL FIERRO Jr., for himself and in behalf of Coalition 349 Inc.

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bulletDel Fierro vs. Pepsico International

bulletCASE LAW ACCESS PROJECT HARVARD LAW SCHOOL

Citing Cases. Ansari v. New York University. However, what limited ... PepsiCo refused to honor the bottle caps printed with "349," despite ... Plaintiff Vicente Del Fierro Jr., who holds at least one bottle cap, sues on ... The court has discretion in deciding whether to dismiss a case for forum non conveniens.

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bulletDel Fierro VS. Pepsico Intern

bulletUNIVERSITY OF HAWAII SCHOOL OF LAW LIBRARY
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bulletHarvard University Presents Its Anti-Nobel Prizes

bulletWhy did the Pepsi-Cola company win the 1993 Peace Prize?
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bulletPage Remember the Pepsi 349 Scandal in 1992

bulletCentro Escolar University
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bulletPepsi’s “computer glitch” tells 800,000 Filipinos that they became millionaires!

bulletKing Saud University
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bulletPEPSI PRODUCTS PRICE LIST PHILIPPINES 2020


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bulletPEPSI PRODUCTS PRICE LIST PHILIPPINES 2020


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bulletPEPSI PRODUCTS PRICE LIST PHILIPPINES 2020


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bulletPepsi-Cola gets 'Ig Nobel Peace Prize'

bulletUPI

CAMBRIDGE, Massachusetts -- In a spoof on the coveted Nobel Prizes, scientists at the Massachusetts Institute of Technology awarded the 'Ig Nobel Peace Prize' Thursday to the Pepsi-Cola Co. of the Phillipines.

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bulletHumor Resource Pages - MIT

bulletMIT

PEACE: The Pepsi-Cola Company of the Phillipines, suppliers of sugary hopes and dreams, for sponsoring a contest to create a millionaire, and then announcing the wrong winning number, thereby inciting and uniting 800,000 riotously expectant winners, and bringing many warring factions together for the first time in their nation’s history.

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bulletThe 1993 Ig Nobel Prize Winners The Pepsi-Cola Company

bulletImprobable Research

PEACE: The Pepsi-Cola Company of the Phillipines, suppliers of sugary hopes and dreams, for sponsoring a contest to create a millionaire, and then announcing the wrong winning number, thereby inciting and uniting 800,000 riotously expectant winners, and bringing many warring factions together for the first time in their nation’s history.

webCLICK HERE TO READ FULL ARTICLE