MARKETING BOOKS | about pepsi 349 promotion

bulletInternational Marketing Blunders : Mistakes Made by Companies

bulletMICHAEL WHITE

international marketing blundersIn 1994, as the issue seemed to be winding down somewhat, the 349 case hit the headlines again.

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bulletInternational Marketing 3rd Edition

bulletSRINIVASAN

international marketingIn Philippines, a Pepsi bottler ran a promotional campaign in May 1992 which offered one million pesos as a grand prize to holders of bottles caps

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bulletMorality and Machines: Perspectives on Computer Ethics

bulletSTACEY L. EDGAR

morality and machinesThe Pepsi-Cola Company had a promotional campaign in 1992 “winning numbers” were written inside of bottle caps of Pepsi

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bulletMarketing Communications

bulletJOHN EGAN

marketing communicationsTwo well publicized public relations disasters serve to warn about the potential dangers of planning promotions and insuring against things going wrong.

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bulletMarketing Communications: An Integrated Approach

bulletPAUL RUSSEL SMITH AND JONATHAN TAYLOR

integrated approachPepsi’s Philippines subsidiary offered 1 million pesos (£26,000) to anyone finding a bottle top with the winner number 349

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bulletAdvertising and Promotion: An Integrated Marketing-Communications Approach

bulletGEORGE E. BELCH AND MICHAEL A. BELCH

advertising- The local Pepsi bottler launched a Number Fever promotion offering a grand prize ($36000) to holders of bottle caps with the number 349 printed on them.

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bulletBackground for Pepsi Cola in the Philippines

The background for Pepsi Cola in the Philippines, is that sales had been running a distant... In early 1992, Pepsi launched an advertising campaign called 'number fever'... On May 25, #349 flashed and the Angelo family was a winner.

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bulletNobel Prize Winners

bulletINDIAN NEWS

nobelNobel Prize in Peace – The Pepsi-Cola Company of the Philippines , for sponsoring a contest to create a millionaire, and then announcing the wrong winning number.

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bulletMorality and Machines: Perspectives on Computer Ethics

bulletStacey L. Edgar

add1Pepsi offered $19 to each "winner" who made a claim, and thousands accepted this , but about 4000 sought action against Pepsi for…

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bulletDefending a Place in the city

bulletErhard Berner

add2The fraud blew up when, through a computer error, Pepsi announced "349" as a winning number, ... Like thousands of others I have filed a case against Pepsi,

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bulletAdvertising and Promotion: An Integrated Marketing Communications Perspective

bulletGeorge E. Belch, Michael A. Belch

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bulletIg Nobel Prize

bulletImprobable research

Nobel Prize in Peace – The Pepsi-Cola Company of the Philippines , for sponsoring a contest to create a millionaire, and then announcing the wrong winning number.

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